Occupational outlook handbook public relations

The International Association of Business Communicators offers two credentials that allow communications specialists to demonstrate higher levels of knowledge and expertise.

Public relations and fundraising managers may apply to take the certification exams when they have 6 to 8 years of experience in the communications field. Public relations and fundraising managers must have several years of experience in a related occupation, such as public relations specialist or fundraiser.

Interpersonal skills. Public relations and fundraising managers deal with the public regularly; therefore, they must be friendly enough to build a rapport with, and receive support from, their media contacts and donors. Leadership skills. Managers often lead large teams of specialists or fundraisers and must be able to guide their activities. Organizational skills. Public relations and fundraising managers are often in charge of running several events at the same time, requiring superior organizational skills.

Problem-solving skills. Managers sometimes must explain how the company or client is handling sensitive issues. They must use good judgment in what they report and how they report it. Speaking skills. Public relations and fundraising managers regularly speak for their organization. Writing skills. Managers must be able to write well-organized and clear press releases and speeches.

They must be able to succinctly present the key messages they want to get across in order to keep the attention of busy readers or listeners. Note: All Occupations includes all occupations in the U. Source: U. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. In May , the median annual wages for public relations and fundraising managers in the top industries in which they worked were as follows:.

Bureau of Labor Statistics, Employment Projections program. Organizations continue to emphasize community outreach and customer relations as a way to enhance their reputation and visibility.

Public opinion can change quickly, particularly as social media increases the speed at which news travels. Fundraising managers are expected to become increasingly important for organizations, such as colleges and universities, that depend heavily on donations. More nonprofit organizations are focusing on cultivating an online presence and are increasingly using social media for fundraising activities. These estimates are available for the nation as a whole, for individual states, and for metropolitan and nonmetropolitan areas.

The link s below go to OES data maps for employment and wages by state and area. All state projections data are available at www.

Information on this site allows projected employment growth for an occupation to be compared among states or to be compared within one state. CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area. There is also a salary info tool to search for wages by zip code.

This table shows a list of occupations with job duties that are similar to those of public relations and fundraising managers. Advertising, promotions, and marketing managers plan programs to generate interest in products or services. Fundraisers organize events and campaigns to raise money and other kinds of donations for an organization. Market research analysts study market conditions to examine potential sales of a product or service. There are links in the left-hand side menu to compare occupational employment by state and occupational wages by local area or metro area.

There is also a salary info tool to search for wages by zip code. This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.

Art directors are responsible for the visual style and images in magazines, newspapers, product packaging, and movie and television productions. Graphic designers create visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, and captivate consumers. Market research analysts study market conditions to examine potential sales of a product or service.

Financial managers create financial reports, direct investment activities, and develop plans for the long-term financial goals of their organization.

Public relations managers direct the creation of materials that will enhance the public image of their employer or client. Fundraising managers coordinate campaigns that bring in donations for their organization.

Public relations specialists create and maintain a positive public image for the clients they represent. American Association of Advertising Agencies. Advertising and Promotions Managers. Marketing Managers. Bureau of Labor Statistics, U. Last Modified Date: Wednesday, September 8, The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised.

This tab also covers different types of occupational specialties. The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked. It may also discuss the major industries that employed the occupation. This tab may also describe opportunities for part-time work, the amount and type of travel required, any safety equipment that is used, and the risk of injury that workers may face.

The How to Become One tab describes how to prepare for a job in the occupation. This tab can include information on education, training, work experience, licensing and certification, and important qualities that are required or helpful for entering or working in the occupation.

The Pay tab describes typical earnings and how workers in the occupation are compensated—annual salaries, hourly wages, commissions, tips, or bonuses.

Within every occupation, earnings vary by experience, responsibility, performance, tenure, and geographic area. For most profiles, this tab has a table with wages in the major industries employing the occupation. The Job Outlook tab describes the factors that affect employment growth or decline in the occupation, and in some instances, describes the relationship between the number of job seekers and the number of job openings.

The Similar Occupations tab describes occupations that share similar duties, skills, interests, education, or training with the occupation covered in the profile. The More Information tab provides the Internet addresses of associations, government agencies, unions, and other organizations that can provide additional information on the occupation. The wage at which half of the workers in the occupation earned more than that amount and half earned less.

Additional training needed postemployment to attain competency in the skills needed in this occupation. Work experience that is commonly considered necessary by employers, or is a commonly accepted substitute for more formal types of training or education.

The employment, or size, of this occupation in , which is the base year of the employment projections. The projected percent change in employment from to The average growth rate for all occupations is 8 percent.

Menu Search button Search:. Summary Please enable javascript to play this video. What Advertising, Promotions, and Marketing Managers Do About this section Advertising managers can be found in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in companies that advertise heavily.

Work Environment About this section Advertising, promotions, and marketing managers may travel to meet with clients or representatives of communications media. How to Become an Advertising, Promotions, or Marketing Manager About this section These managers typically have previous work experience in advertising, marketing, promotions, or sales.

Advertising and promotions managers Marketing managers Projections Central Occupational employment projections are developed for all states by Labor Market Information LMI or individual state Employment Projections offices. CareerOneStop CareerOneStop includes hundreds of occupational profiles with data available by state and metro area. Similar Occupations About this section This table shows a list of occupations with job duties that are similar to those of advertising, promotions, and marketing managers.

Suggested citation: Bureau of Labor Statistics, U. What They Do The What They Do tab describes the typical duties and responsibilities of workers in the occupation, including what tools and equipment they use and how closely they are supervised. Work Environment The Work Environment tab includes the number of jobs held in the occupation and describes the workplace, the level of physical activity expected, and typical hours worked.

Pay The Pay tab describes typical earnings and how workers in the occupation are compensated—annual salaries, hourly wages, commissions, tips, or bonuses. We anticipate no change to the news release schedule. BLS will continue to measure quarterly changes in productivity. Estimates of productivity growth for will include the impact of COVID pandemic and response efforts and many other factors. It may not be possible to isolate the impact of COVID pandemic and response efforts on quarterly productivity trends.

In addition, because early estimates are based on a combination of data and projections, it is likely that these estimates will be subject to larger-than-normal revisions. Apart from data considerations, the timing of actual changes in output and hours also could result in large quarter-to-quarter changes in labor productivity. As information develops on the impact of COVID pandemic and response efforts on our source data, BLS will do its best to inform data users about how these issues impact our data with a specific news release technical page while the nation is under the COVID-pandemic restrictions.

It is important to remember that disentangling COVID caused disruptions may not be possible due to the pervasive nature of these disruptions and economic events. Data on industry inputs and output are drawn from other publicly available sources.

These include, primarily, economic censuses and surveys from the U. Upcoming Productivity and Costs by Industry news releases will present annual data for At this time, there are no expected changes to this release schedule. BLS will continue, as always, to measure annual changes in productivity for a large number of industries. Estimates of annual productivity growth for will include the impact of COVID pandemic and response efforts as well as many other factors, and it may not be possible to isolate the impact of COVID pandemic and response efforts on industry and state-level productivity trends.

As information on the impact of COVID on our source data develops, BLS will do its best to inform data users about how these issues impact our data, but it may not be possible to quantify these impacts. BLS combines data from multiple sources to construct estimates of multifactor productivity.