How to market and sell your ebook

Do you want to know how to sell ebooks like hot cakes? Do you want to know how we generated over sales within first 20 days after the launch? Quick note: If you want to know how to write an eBook from scratch, read this first.

So are you ready to learn? Gumroad is the perfect platform for bloggers, authors, writers etc to sell their products including eBooks directly to their customers. You can sell digital products including subscriptions, license keys, pre-orders and so on. You can also sell physical products and offer discount codes or promos. It offers you both free and premium plans. For free accounts, the fee they take on each sale will be just 8.

Razorpay offers you a ton of useful tools to accept payments from your customers. You can easily create payment links, sell subscription plans with recurring transactions, and offer invoices to your customers who purchase digital products such as eBooks from you. Hands down, Amazon is the best place to sell your eBooks online. But they do charge a percentage of each book sold. Side note: PayPal and Stripe will still charge at their standard rates once they complete a transaction it applies to all the plans offered by Payhip.

Cashfree is a payment gateway used by over 50, Indian and global businesses to collect and disburse payments in a ton of payment methods. In fact, it is backed by Y Combinator and was incubated by Paypal.

E-junkie is one of the popular platforms to sell digital downloads online including ebooks, art, comics, merchandise, music and so on. You can easily sell on your website, blog, social media networks, WhatsApp, Messenger and everywhere online.

E-junkie is a subscription based platform to sell digital products. That means, you have to pay them every month and they offer FOUR pricing plans which are listed below. You can try them free for 30 days.

No setup fee. No transaction fee. No transaction limit and no bandwidth limit whatsoever. Sellfy is an incredible eCommerce platform designed for creators and bloggers who want to sell their digital products such as eBooks online.

There are currently over K creators using Sellfy to sell digital downloads online. From eBooks to software licence keys to memberships, you can sell anything. That means, in the first 3 weeks so far, at the time of writing this post i. So what strategies have we used to market our eBook and increase sales? Your eBook sales are directly proportional to the promotional tactics you use.

You need to hustle. You need to smartly promote your eBooks to sell more. Here are 5 main promotion strategies we used to market our eBook. We used our blog extensively to promote our eBook. We displayed everywhere including above the fold on homepage , at the end of each post and we also display in the menu navigation section. Then, start interlinking to your eBook from those pages. Not only does it help you with better search rankings but more people will find your eBook.

You can do the same by including your eBook from your top 10 traffic generating blog posts. Include it in your homepage: Selling eBooks for the first time? We are currently showing our latest premium eBook above the fold which helps us generate more exposure to the eBook from our website visitors.

Create a landing page: For our premium eBook on Keyword Research, we created a custom landing page. You can also create such stunning landing pages for your eBook using the Elementor plugin.

Here are some of the benefits of using the Elementor WordPress plugin to design appealing landing pages for your eBooks. An email list gives you the highest ROI. In fact, we realised the true potential of our email list only when launched our first premium product i. Our email list generated a decent amount of sales. We also offered special promotions exclusively to our email subscribers which also resulted in some extra sales.

Email marketing is all about permission marketing. In fact, you should do less selling and more helping. One of the best ways to sell your digital products such as eBooks is to use social media. You can market to billions of people worldwide if you know how to use social media wisely. In fact, according to Statista , the total number of social network users worldwide is projected to grow up to 4. Also, make sure to know what works well for a particular social network.

For instance, to get more out of Facebook, start using Facebook groups. You can join relevant groups and actively engage with others to build a name for yourself. Then, it becomes so much easier to promote your eBooks with others. Similarly, for Twitter, regular tweets and participating in Twitter chats help you spread your name. No matter what industry you are in, you should try YouTube. In fact, we used our social media platforms especially Facebook and YouTube to promote and sell our eBook to increase sales.

Both of these platforms worked really well for us. If you want to sell your eBooks to generate passive income, you must use paid ads. Facebook Ads: We preferred to use Facebook Ads over other paid ad platforms because we know most of our target audience spend most of their time on Facebook. Quora is the 1 platform for bloggers. No account yet? Create an account. Edit this Article. We use cookies to make wikiHow great.

By using our site, you agree to our cookie policy. Cookie Settings. Learn why people trust wikiHow. Download Article Explore this Article parts. Tips and Warnings. Related Articles. Part 1. Create a web page for your book. A web page is a great place to centralize information about your book, such as teasers, launch dates, book readings in your area, and author information. When the book is out, you can also include links for people to purchase the book directly from the site.

Your webpage should include the title of the book as its URL, if possible, or be closely related to it and easy to remember. For example, if your book is titled "How to Kiss a Frog," you might want to use the web domain www. This makes it easier for people to remember the site address. If you're not familiar with webpage design, a simple template website that provides free blogs should work fine. Check out this helpful wikiHow article for more information on how to build and design your own website.

You can also use a Facebook group or product page in addition to, or in place of, a more traditional website. This is probably a good idea if your audience is younger and tech-savvy, and likely to appreciate having updates on your book in their Facebook feed.

Create an enticing book cover. You should start marketing your book among family and friends before it is even completed, in order to build anticipation before your launch date. The book cover can be used to represent your book every time you post about it online. It should catch the attention of potential readers and give a hint about the genre, contents, and appeal of the book itself. In other words, it is just a representative image that you can use online to represent the book itself.

It can be any photograph or image. If you have digital media skills and can use tools like Photoshop without much trouble, you might consider doing this yourself. You can also contract the work on websites like Fiverr. Blog or vlog about the book. Before the book is available, create a blog or vlog video blog entry to post to the book's website. Don't be afraid to brag; now is the time to talk up how awesome this book will be and why people will want to read it. Talk about its unique features and what makes it helpful, interesting, entertaining, or useful.

Don't just write one entry; post about the book frequently. Remember that your website is a reflection of you as a writer, so don't hesitate to make your blog writing engaging, fun, and similar in style to the book itself. Be sure to proof read; having a blog can backfire if your writing is rife with typos and grammatical errors that might make readers question your writing skills! Create an email list. Your book's website should have a feature where individuals can sign up for email updates about the book.

Get people to sign up for the email list in advance of the book's release, and that way you will have a ready-made client list when the book is available. Try not to overuse the email list, as most people will not appreciate it and probably view it as spam. Instead, save the email list for important announcements and to drum up business when the book is ready. Spread the word in your social circles.

Try posting on Facebook or Twitter about your book progress and link to your book's Facebook group or website. You can also ask family and friends directly to support you by "sharing" the URLs to your pages on their own social media feeds, or through email or word of mouth.

The benefit of this is you control the entire process, get all of the customer information so you can promote additional products, services, or books , and you can charge higher prices.

One of the easiest ways to sell ebooks is to work through a third-party site like Amazon. You may have ordered products, even books, from Amazon in the past. But this is a whole different side to this massive e-commerce site. The big benefit to working through Amazon Kindle Direct Publishing , even though they charge you a commission on your sales, is their reach.

It could be your book they find when doing a search on a related keyword. While you may not make as much money as you would selling directly on your own site, you'll have the opportunity to reach an audience who you wouldn't otherwise have access to. The process of selling your ebook on Kindle is straightforward. You sign up, then upload your ebook.

They take care of converting it to their proprietary format. Which of these options should you go with? I recommend doing both. Put one or two of your books on Amazon and think of that as a traffic source Use your Amazon ebooks to drive people back to your website and get them onto your email list.

The best way to do this is to include a free bonus offer inside your book and have them go back to your website to claim their bonus. In order to get access to the bonus, they have to opt-in and give you their email address.

Once you have them on your email list you can follow up with them and sell them additional ebooks from your own site, at a higher price point. Use the best of both worlds! Believe it or not, you might already have most of an ebook written already.

If you are already making money with a blog , those blog posts could be turned into an ebook with some editing. Any blog posts you use should cover the same or related topics and work well together. Although the information can be found for free throughout your site many people are willing to pay money to have it formally organized into something easier to consume, like an ebook. If you want to publish an original work of fiction or nonfiction — something you write yourself fresh — that is also a good option.

Write something every day! Start with an outline and then fill it in. You can also repurpose a book that is in the public domain. This means the copyright has expired and anybody can take the content of those books, and publish them, either updated or reworked in some way or as is. Did you see that book, Pride and Prejudice, and Zombies that came out a few years ago?

You can find public domain works, which include classics like Call of the Wild by Jack London and Shakespeare and books on just about every subject you can think of a quick search yielded dog training guides, a how-to guide for amateur singers, and much more , in places like Project Gutenberg. The key here is to not just republish the public domain works but to modify them and put your unique twist on them.

An example would be the book The Art of War. Another option is you can hire someone else to write your book for you. This is actually a very common practice in the book publishing industry; these writers are referred to as "ghost writers".

A final thought to keep in mind is that you don't have to write something like War and Peace. Keep in mind that while you won't make a huge profit per book on these you can sell a larger volume of books and use these as a way of attracting people into the other things you do. Only those from established best-selling authors get this attention.

With all the options available, you should have no problem finding a way to get your book title s out into the world and grab the attention of potential readers. I recommend a multichannel approach — approach the marketing from several different angles. One definite channel is social media. Leverage your Facebook page , Twitter, LinkedIn contacts, and more to get the word out.

When the book is published, post it on Facebook with a link back to your website with more information and a way to order, for example.